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Steven Mason is an expert in brand strategy, naming, positioning, social media, corporate/product launches and marketing program execution with over 25 years' experience in technology, software, medical devices and consumer packaged goods. I call myself a Creative Destructionist after famed economist Joseph Schumpeter coined the term "creative destruction" to describe the engine of capitalism. Bad brands, taglines, names and entire strategies cannot be incrementally improved any more than you can improve stale bread or sour milk. Rather, they must be scrapped (Destroyed!) and replaced with customer- and profit-generating strategies and tactics that actually work. When that is the task at hand, I am the person you need.
Steven Mason's Bio:
Steven Mason's Experience:
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Creative Destructionist at The Brand Mason
July 2001 - Present | Las Vegas, NVBrand and corporate strategy; corporate & product naming; corporate communications; social media; change management; CEO coaching; brand-evocative speech-, script- and copywriting. Industries include: mobile services, enterprise software; organic food, nutrition and retail grocery; car care products; forensic accounting; and medical devices. - Develop complete brand personalities for companies, products and services. Create names, taglines and messaging. - Develop marketing strategies to launch new product lines. Execute creative marketing and PR campaigns. Write, edit and review business, marketing and strategic plans for presentation to venture capitalists. - Direct all marketing communications. Ensure consistent messaging across all media. Conduct media training; hire/manage outside design and PR firms; serve as corporate spokesperson. - Provide creative direction and copywriting for packaging, labels, POP displays, video scripts, websites, print advertisements, brochures and other corporate communications.
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VP, Marketing at WorldChain
2000 - 2001During my tenure as an executive and a consultant, the company doubled in size. Achievements: - Built marketing department from the ground up. Created and executed go-to-market strategy. Three months later, led successful product launch. - Participated in due diligence for $32M "B" round. - Budgeted, justified, and controlled multi-million dollar marketing budget. - Worked with CFO on key investment-related events and presentations. - Identified new vertical markets and developed penetration strategies and value propositions for them. - Rebranded and relaunched website. Before any new customer or product announcements, secured articles in Wall Street Journal, Industry Standard (twice), Upside Today, Private Equity Week, Red Herring, Electronic Buyers News, Internet Week, Business Now TV, eWeek, Information Week, Industry Week, Line56 and more.Obtained keynote address for CEO at Line56Live! invited presentation for him at Technologic Partners' conference.
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VP, Marketing at Tonbu
2000 - 2000Assembled and led marketing team to fix strategic, branding, media, competitive and market focus issues, which had forced it to compete against multibillion-dollar giants. Reinvented every aspect of corporate communications, earning the company significant recognition from the media and analysts. Achievements: - Rebranded firm and served as its primary evangelist and spokesperson. - Helped to close company's first multimillion-dollar customer. - Got company named to Managing Automation's Top 25 Companies to Watch and getting its software listed by Aberdeen Research as a Top 10 C-Commerce Application. - Led renaming initiative to replace interEMS.com (Tonbu is the Mandarin word for "collaboration"). - Won company's admission to Upside Magazine's Launch event and won 2nd place for best demo at the event. - Interviewed by Business Week, Voice of America, Industry Week and Fast Company. - Chief contract negotiator, including a multi-million dollar licensing agreement.
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VP, E-Business Solutions at Harte-Hanks Data Technologies
1999 - December 1999Customers included consumer giants in financial services, automotive, retail, and technology. Charter was to transform the company's non-web applications so they integrated customer data from web-based and traditional touchpoints. Also developed alliances, evangelized the company's new Internet focus within company's multiple divisions, worked with sales to redefine the value proposition and developed marketing requirements. Achievements: - Architected and championed the company's E-Business, Internet and product strategy. - Performed extensive due diligence on acquisition candidates. - Appointed corporate representative on industry-wide Internet standards organization about consumer privacy. - Chaired intellectual property committee, andappointed to the nationwide CPEX marketing committee. - Quoted as expert on CPEX in Forbes Digital, Investors' Business Daily, and Information Week. - Co-Chaired company's Internet Task Force. - Member, Divisional Strategy Task Force.
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Strategy & Communications Consultant at Alchemy Group
1994 - December 1999- Clients included Ogilvy & Mather Direct (IBM), Symbios Logic (PCMCIA & RAID), QSS (Requirements Management) and Surety Technologies (Internet security/digital notarization). - Built alliances and closed major accounts for multiple clients - Developed go-to-market strategies and launched new products into verticals. - Recommended and implemented business, change management, and negotiation strategies. - Developed/reviewed numerous business and marketing plans. - Landed $10.5M from Battery Ventures for QSS, Inc. (sold in 2000 for $115M). - Additional assignments involved organizational development, corporate & product strategy, lead generation, strategic partnering, public relations, sales (6- and 7-figure deals) and complex contract negotiations. - Garnered substantial media and analyst coverage for multiple clients, even in the days before dot-com hype. In 2 months, press coverage caused Fortune 1000 CFOs and CEOs to call one client unsolicited.
Steven Mason's Education:
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Harvard University
Graduate Studies (9 courses)Concentration: Psychology -
Tufts University
1978 – 1982B.S.E.EConcentration: Electrical Engineering & Computer Science
Steven Mason's Interests & Activities:
Branding, naming, positioning, social media, negotiating, marketing, writing, copywriting, grammar, linguistics, patent sales, technology, CPG, business, economics, philosophy, medicine, law, education, history, music, poetry, education, pedagogical systems, unschooling, cosmology, number theory, and psychology